Contra Argument

On the other hand, there are people who stand in favor of the development of fast food chains. For instance, large companies, whose main goal is developing marketing and advertising strategies that drive consumer traffic. They have been creating new advertising techniques to sell many of their fast food products and to attract people to their restaurants. Some of these corporations spend a lot of money in marketing. For instance, one of the biggest companies of the world is McDonald’s.  According to a report made by the Rolling Stones Magazine (September, 1998) “McDonald's spends more money on advertising and marketing than does any other brand, much of it targeted at children”. Some of these strategies include a wide variety of media, such as television commercial campaigns, programs and even films. However, fast food advertising has changed over the last years and after criticism of harmful effects of fast food on people. Now, the rise on awareness of eating healthy and prevent obesity has negatively impact these companies and many modern campaigns are now including advertisements with more healthy options.

History and Facts

• According to an article written by Maya Paul and Lawrence Robinson, “Healthy fast Food’’(2010) every day, one out four Americans visits a fast food restaurant. 
• A report made by The National Bureau of Economic research states that since the early 1970s, the share of children age six to nineteen classified as overweight has more than tripled, from five percent to seventeen percent. 
• According to a report made by the USDA’S (2004) food intake surveys shows that some of the observed increase in calorie intake may be associated with the increase in eating out.

http://www.shapefit.com/mcdonalds.html

Thesis Statement

The fast food industry has been growing dramatically during the last few years. For this reason, we should try to find out what are the several factors why fast food consumption keeps growing among young people. Therefore, as we have seen, the popularity of fast food is spreading rapidly among many people due to the following three main reasons: good taste, convenient time, and price.

Fast Food Results

Reasons

One of the main reasons why people prefer to consume fast food is because it tastes good.

Also, an important reason why people prefer to consume fast food is because of the price. 

Another important reason of the preference of people for fast food is because of the convenience of the time.

References

Center for Young Women's Health, Children's Hospital Boston Retrieved September 12, 2011 from http://www.youngwomenshealth.org/fast_food.html

Danielle Demetriou. “Fast food can be as addictive as hard drugs, claims new research” (2003) Retrieved September 15 from http://www.independent.co.uk/life-style/health-and-families/health-news/fast-food-can-be-as-addictive-as-hard-drugs-claims-new-research-586760.html

Glenn Freiboth. “Negative effects of eating fast-food’’ Retrieved September 11, 20011 from http://chainoffools.org/fact_negeffect.html

Maya W. Paul, Lawrence Robinson. “Healthy Fast Food” Tips for Making healthier Fast Food Choices, Retrieved September 07, 2011 from http://www.helpguide.org

Scott White. “Why is fast-food so bad?’’ Retrieved September 15, 2011 from         http://www.personalpowertraining.net/Articles/Why_is_Fast_Food_so_Bad.htm