Reasons

One of the main reasons why people prefer to consume fast food is because it tastes good.

Also, an important reason why people prefer to consume fast food is because of the price. 

Another important reason of the preference of people for fast food is because of the convenience of the time.

References

Center for Young Women's Health, Children's Hospital Boston Retrieved September 12, 2011 from http://www.youngwomenshealth.org/fast_food.html

Danielle Demetriou. “Fast food can be as addictive as hard drugs, claims new research” (2003) Retrieved September 15 from http://www.independent.co.uk/life-style/health-and-families/health-news/fast-food-can-be-as-addictive-as-hard-drugs-claims-new-research-586760.html

Glenn Freiboth. “Negative effects of eating fast-food’’ Retrieved September 11, 20011 from http://chainoffools.org/fact_negeffect.html

Maya W. Paul, Lawrence Robinson. “Healthy Fast Food” Tips for Making healthier Fast Food Choices, Retrieved September 07, 2011 from http://www.helpguide.org

Scott White. “Why is fast-food so bad?’’ Retrieved September 15, 2011 from         http://www.personalpowertraining.net/Articles/Why_is_Fast_Food_so_Bad.htm